Fashion Knockoffs


Fashion and style are big bucks – no doubt about it. Small companies have always built clothes that had more or less in common with those of big fashion designers. If these smaller companies wouldn’t be there, we’d be stuck buying expensive Burberry scarves, trench-coats and Ray-Ban aviators.

But what happens when BIG brands imitate each-other? Law suits, that’s what.

The battle between Gucci and Guess is quite old. it started in 2009, when Gucci accused Guess of copying one of their sneakers model.

Here’s how the original Gucci sneaker looked like:

gucci red and green sneakers

As you can see, the sneakers made by Guess look almost the same:

guess sneakers

The target audience for the two Gs are pretty different. While Gucci targets older men with deeper pockets, Guess is looking towards younger people (who typically have less money).

Still, I would have expected more from Guess, a brand with enough funds to design its own sneakers.

So the trial has finally started. Gucci is accusing Guess of imitating the aforementioned sneakers and a few other things. It’s going to be very interesting to see what happens.

Personally I think Gucci is right. What’s your opinion?

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2 Comments

  1. Will
    April 2, 2012

    I think its perfectly acceptable, especially for us young people with shallow pockets who like the design 😀

  2. April 3, 2012

    Yeah, maybe it’s time some of those big designer companies targeted the average guy as well, not just the rich. I think it’s the right way to compete against knock-offs instead of just taking them to court.

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