Eco-Friendly Fashion. What Is It?


eco friendly fashion

If you’ve been browsing around the Internet looking for fashion inspiration, chances are you’ve stumbled upon the term “eco-friendly fashion” or “eco fashion”.

As the name suggests, eco-friendly collections are manufactured with regards to our environment. But this doesn’t mean they’re made entirely from synthetic fibers. Far from it.

But it’s not just the actual fabric. The ways in which that fabric is altered and the working conditions are also taken into account.

The Most Eco-Friendly Fabric

This may come as a surprise but the best eco-fabric is… cotton! But not regular cotton: organic cotton.

Conventional cotton is grown using insecticides and pesticides but organic cotton makes no use of them. As you probably guess, clothes made from organic cotton are more expensive (due to higher production costs).

Other cellulose-based fabrics (besides cotton) include: flax, bamboo and even soy or banana. I haven’t found yet any clothes that actually incorporate these but I will post photos as soon as I do.

An interesting way of producing eco-friendly clothes is to recycle them. Sadly, there are only a few locations throughout the world who can actually take old clothes and turn them into something new.

Meet John Batrlett

One of the leaders in eco-fashion is without a doubt John Bartlett. His 2012-2013 Autumn-Winter collection looks pretty good and he assures is it’s VERY eco-friendly:

NY: JOHN BARTLETT FALL WINTER 2012 NEW YORK FASHION WEEK PRESENTATION

eco fiendly outfits

brown eco-clothes

striped pants and blue turtleneck

Who Else Is Interested

Eco-friendly fashion is getting more and more appealing to designer. Probably because of the consumers who want to look great and protect Mother Earth at the same time.

This is good news! … or is it?

Clothes are already expensive. It’s hard enough that it costs a little to have a solid wardrobe but what will happen if prices go even higher? Will we be forced to spend more or shop less? Let me hear your thoughts.

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1 Comment

  1. Andre
    March 27, 2012

    Hi George,

    its great that you came up with this topic. I think concerning prices there will and is not that much difference between conventional and organic/fairtrade fashion that is caused by the significantly higher environmental and social standards. If you consider that a pair of jeans incl. shipping costs 7.50 $ in production (http://www.npr.org/blogs/money/2010/03/how_much_does_a_pair_of_jeans.html) then even an increase of 200% of the costs (which is my guess for a worst case scenario) would have to increase the price only by 15$ (e.g. from 90$ to 105$) if the retailers wouldn’t stick to their exorbitant margins of 90% on every dollar invested. Thus I think the discussion should not be focussed whether we can afford “organic and fairtrade” but whether the huge margins we pay on top of the real costs for brands and retailers are acceptable. Sticking to conventional fashion (if other well fitting and appealing options are available) is a vote for exploitation of the environment and the workers. If we want that our children and their children also can keep looking great and live on a planet which is not torn to pieces by conflict between the poor and the rich I see no alternative to organic/fairtrade fashion.

    Best regards

    Andre

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