Got A Luxury Watch for Christmas? This Guide is for You


If you received a luxury watch for Christmas, you’ll want to know how to take care of it. Not only will you ensure that your watch always looks its best, but by looking after it you can prolong its life and maintain tip-top condition.

So, without further ado, here are a few tips on looking after your luxury watch. We’ll also shine a light on some bad habits you might not be aware of. Here goes!

Start with a regular cleaning

If you give it a light clean on a regular basis, you will have your watch for a long, long time. It’s better than giving it a ‘deep clean’ a couple of times a year. Here are a few cleaning steps:

  • Get a soft cloth and dampen it a bit. Lightly clean the watch, and if you have leather straps then try not to get them wet as exposure to water can damage the appearance.
  • Likewise, don’t immerse the watch in hot water. You’ll damage the internal workings, even if it’s waterproof (hot water is more damaging than say, the sea.
  • If you have diamonds on your watch, you can gently scrub these with a soapy brush. Gently, mind!

Don’t immerse the watch in hot water. You’ll damage the internal workings, even if it’s waterproof (hot water is more damaging than say, the sea.

If it’s water-resistant, know exactly by how much

You wouldn’t be the first to take a dip in the ocean without knowing just how waterproof your watch really is. Each watch will have a waterproof rating, so if you’ve not looked at it how do you know what’s safe? Here’s a quick guide.

  • Depths up to 3ATM* / 30 metres: Your watch is splash-proof, and will withstand small amounts of water submersion.
  • Depths up to 5ATM / 50 metres: Your watch can be submerged in water and is fine for shallow swimming.
  • Depths up to 10ATM / 100 metres: Your watch is fine for swimming, water sports, and snorkelling.
  • Depths up to 20ATM / 200 metres: Your watch is perfect for scuba diving!
  • Depths up to 30ATM / 300 metres+: Your watch is professional level waterproof, and great for deep sea diving.

*ATM is an abbreviation for atmospheres and is used to rate the water-resistance of a watch.

Avoid prolonged exposure to sunlight

Especially if you have a leather strap, as sunlight exposure will fade the leather material as well as the colour of your watch. Also, exposure to heat will shorten the battery life and potentially damage the internal workings.

Avoid contact with chemicals

It may be stating the obvious, but avoid chemicals when you’re wearing your watch. Specifically, cleaning chemicals. They can warp the material of a leather strap, stain silver and gold, and generally weaken your watch.

Store your watch properly

It’s very common for watch owners to simply plonk their watch on the bedside table when it’s time to sleep. We recommend that you avoid doing this, especially if you have a watch made from silver, gold, or stainless steel. Or, any material for that matter because the first thing you’ll damage is the watch face. It’s the easiest way to scratch a watch, and it happens all the time.

Instead, place it back into the original box, or get yourself a watch case which will keep it nice and snug. Not only will a good case keep it snug, but you can also travel with confidence and the peace of mind that it’s completely protected.

Cherish your Christmas gifts

Receiving a watch at Christmas is a very special gesture, so you’ll want to look after it the best you can

Receiving a watch at Christmas is a very special gesture, so you’ll want to look after it the best you can. Use the tips above to keep your watch in the best condition possible, and don’t forget: book your watch in for regular services (these can be provided by the manufacturer or a local watch repair expert).

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